Development of the "A Work in Progress" Logo

After showing our target audience our rough cut, we needed to start on improving the footage for the final cut. We chose to start by looking into making a logo for "A Work in Progress". In our opening sequence, we needed the institutional logo to reflect our production company. For this, we researched some similar independent and mainstream films to help inspire design of our own.

These were some of the logos that we particularly thought would be helpful for us:

Having looked at these companies logos, we noticed similarities in their styles that we thought would be appropriate to replicate in our logo:

• colour scheme of black, white and some blue
• simplistic, linear design related to the company name
• a link to the film industry via a design related to production

From this, we started sketching possible logo ideas, keeping the above similarities in mind. We knew we definitely wanted to incorporate the idea of a film project/production in the design as it links to our company being about film being in constant development and improvement.

One of our first sketches took the idea of a camera but we felt this was too similar to Hand Made films and also it was difficult to read the company name:

We then took ideas of other objects that indicate a sense of being in production that were also dynamic and eye catching. This is where we came up with the idea of a clapperboard displaying the name "A Work in Progress" as we ourselves had been writing it constantly during production of the opening sequence. This was one of the first sketches:

This sketch then turned into a photo logo we have used and continue to use on this group blog:

But we knew we needed a new logo for the full opening sequence. During the editing process, we thought about ways to make it dynamic and creative during the opening so it wouldn't just be an image that fades in and out on screen. This is where we decided to use an animated clapperboard with our "A Work In Progress" name on it. This was then taken into After Effects to use the 3D motion tracking feature which allowed us to put the title on the clapper board. We chose to also animate a piece of chalk along with masking the writing so the title would appear to be written on the clapper board. We rendered this complete animation and put it into our Premiere Pro Final Cut project along with a clapperboard being clicked sound effect and our final institutional "A Work in Progress" logo was complete: